Short answer
Brightness is measured in nits. Indoor screens need about 600–1,200 nits (and usually run lower). Shop windows in the sun need about 2,500–4,500 nits. Outdoor screens in direct UAE sunlight need 5,000–7,000 nits or more. At night every screen should dim automatically.
Brightness guide
Why brighter is not always better
- A screen that is too bright for its room is tiring to look at and washes out colours.
- Running at full brightness uses more power and shortens the life of LEDs and power supplies.
- At night, very bright outdoor screens dazzle drivers and neighbours and can break approval conditions.



